One of our favorite things is building ongoing relationships with our clients through the years. We first started working with Penguin Random House Publishers in 2010, and we’ve done many updates and feature enhancements to the Blogging for Books application through the years. Most recently we worked with the Blogging for Books team to rework the user registration process.

Blogging for Books sends free copies of books to bloggers in exchange for reviews and promotion. The registration process initially walked the user through setting up a detailed profile, including blog information, social influence, and book genre preferences and interests. This detailed profile information gave the user tailored book recommendations, and it provided valuable information for Blogging for Books’ marketing and promotion efforts.

This process worked smoothly for years. However, this fall the Blogging for Books team realized that some users were abandoning the lengthy set-up process and a few users were having trouble validating their new account. So we set out to reimagine the process, making it simpler and easier for the user, while still collecting important information.

Our Stage 1 and Stage 2 process included research, interviews, and mocking-up possible user work flows. After our Stage 1 research identified the main pain points for the user, we designed a simple account creation process in our Stage 2 wireframes. Wireframing helped us visualize every step of the process, and it was a great collaboration tool as we worked together with the Blogging for Books team. Our final design gets the user quickly registered and using the application. Instead of finalizing and submitting the account set-up information at the end of a multi-step process, the user quickly creates an account with a username, password, and blog URL. They are immediately emailed a validation link, and the “thank you” page has instructions just in case they don’t receive it. After the user clicks the validation link, they can finish filling out the profile information that matches them with books. We also reduced the number of questions and required fields to make it even quicker to start requesting books.

We love working on this great application and with the great people at Blogging for Books. We can’t wait to start rolling out these new changes!

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